맘스데이

mom's day

Unwavering sincerity,
for the comfort of mothers,
Mom’s Day

A mom and her baby share each other’s embrace
From the beginning of maternity to after childbirth.

Happy days filled with the laughter of a mom and her child
Precious days under the protection of a mother, allowing the child to stay strong
Lovely days where mother and child share every moment together

Mom’s Day conducts their researches
So that moms and children can spend every precious day together filled with happiness
and overflowing with love,

For a life full of all the love in the world, in the embrace of the happiest
mom in the world, with the strength of the sturdiest mom in the world.

Maternity Body-Fit Support System

Maternity Body-fit Support System which was developed to effectively
respond to the changes in body shape throughout each stage of pregnancy
will protect not only the pregnant women,
but also the precious fetuses safely and comfortably.

  • 1 Maintenance of body
    temperature

    Maintains your temperature,
    For that 1 degree that
    could determine your baby’s health

  • 2 Body reshaping

    Scientific body reshaping system
    based on the changes of
    body per week during pregnancy

  • 3 Restrained aesthetics

    Luxurious and simple
    solid design with special functions

  • 4 Skin protection

    Terry, cotton, tencel, modal, and
    bamboo special fabrics
    used for skin contact surfaces

  • 5 Body Shape Recovery

    Cutting-edge solid pattern that turns the
    body before childbirth

  • 6 Convenience in breastfeeding

    Cutting-edge solid pattern that turns the
    body before childbirth

Brand Story
  • More safely, more comfortably, more intimately
    The most wonderful embrace in the world
    A mother and her child, the most beautiful, flawless and complete relationship in the world.
    Mom’s Day keeps that relationship between mother and child in mind
    while making their products from a mother’s perspective.
    We will be creating a safer, more comfortable embrace embodied in the strength you find in love
    and the feeling you get from being together.
    We will be creating the most intimate, warmest and most beautiful embrace.
  • The power to make your day as good and happy as it can be together,
    And to make moms as beautiful as they can be
    The presence of a mom, who can be the strongest for the sake of her child.
    A mother’s strength is mighty.
    For some, a mother’s presence can become the most powerful fence,
    for others it can become their driving force in life.
    Mom’s Day embodies a mother’s strength, a mother’s will. We do our very best with that mind.
    We keep the mother and the child safe and comfortable, so that the baby can see the light of day and be healthy.
  • A life filled with happier moments spent
    Between mother and child
    Mom’s Day creates essential products to a mother.
    We carry our research in order to make a difference in the lives of our customers,
    making sure to listen to mothers’ voices.
    A life together with mother and child, so that you can happily greet the most precious gift
    in the world, your child.
    A life together with mother and child, so that you can live happily with your child. Mom’s Day is by your side through all of these.
Brand Design System [BI]
Mom’s Day represents
The meaningful day when you become a mother.

Being a mother It symbolizes a meaningful day

The heart-shaped symbol of a mother embracing her child
Expresses the way they spend their days in each other’s embrace,
Connecting with one another and being in each other’s presence.

Mom’s Day’s wordmark, emphasized by the soft serif font,
Embodies the image of premium underwear
And the smooth curves of our products.

Mom’s Day’s symbol shares the brand’s philosophy,
And expands the graphic motifs
To share the overall context of the design.

Mark & Graphic Motif
  • mom’s day beige

    C2 M3 Y8 K0

    R248 G242 B231

  • mom’s day gold

    C22 M38 Y67 K0

    R202 G159 B105

  • mom’s day brown

    C32 M75 Y85 K30

    R135 G70 B46

  • mom’s day green

    C62 M17 Y60 K0

    R107 G168 B131

  • mom’s day blue

    C30 M12 Y0 K0

    R173 G202 B234

  • mom’s day pink

    C5 M29 Y13 K0

    R236 G189 B195